Journal
Notes from the workbench.
Written for the person paying for the build. No gated PDFs, no newsletter wall, no post that turns out to be an ad.
June 2026
- Operations The spreadsheet is the system, and everyone knows it There is a file somewhere in your company that the business genuinely runs on, that one person understands, and that nobody wants to touch. It got there for good reasons. It stays for worse ones.
- Pricing The six-figure quote, itemized Most of a development quote was never the software. Once you see what the rest of it was paying for, the number stops being mysterious and starts being negotiable.
April 2026
- Growth How to build a review engine that runs itself 68% of consumers won't even consider a business with less than 4 stars. Reviews are the new word of mouth. Here's how to generate them systematically.
- Pricing What local SEO actually costs in 2026 (and why most agencies overcharge) The agency pricing model is broken. Here's what local SEO actually involves, what it should cost, and where most of your money goes when you hire a traditional firm.
March 2026
- SEO The complete Google Business Profile checklist for 2026 Your Google Business Profile is the single most important free tool for local visibility. Most businesses set it up once and forget it. Here's how to actually use it.
- Strategy Why most local businesses fail online (and the 3 things that fix it) 98% of consumers search online before choosing a local business. Yet more than half have no SEO strategy. Here's what separates the businesses that get found from the ones that don't.
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