Five kinds of thing. One way of working.
Most engagements are a combination rather than one of these. Being findable is where almost everyone starts. A storefront needs a back office. An agent is only as good as the data underneath it. The point is that all of it gets built by the same person in the same few weeks.
Web presence & visibility
Every company has a website. Almost none are legible to AI yet.
Buyers stopped starting at a search box. They ask an assistant, and it returns two or three names. Whether you are one of them is decided by things most sites never got built: structured data, a crawlable answer to every real question, citations an engine can verify, and a technical foundation that does not fight the crawler. Ranking on Google is a solved discipline. Being the name an assistant says out loud is not, and it applies to every company that sells anything to anyone.
- AI visibility audit: what the assistants say about you today
- Structured data and schema so machines can read your business
- An answer surface built for the questions buyers actually ask
- Custom site, mobile-first, built for speed and for crawlers
- Search and profile groundwork, local or national
- Monitoring, so you find out when the answer changes
Ranking on the first of those is a solved discipline. Being the name the other three return is not, and almost nobody is working on it yet.
Most projects are two of these at once.
Tell me what is breaking and I will tell you which combination actually fixes it, including when the answer is that you do not need me.
Start a project